SurveyCTO Presentation Series: How to conduct conjoint analysis using SurveyCTO


April 24, 2024


9am ET // 1pm UTC


60 minutes

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About conjoint analysis and presenter Mofya Phiri

Mofya Phiri

Mofya Phiri 

Customer Research Advisor, SurveyCTO

Popular in market research, conjoint analysis is a highly effective statistical tool. It enables the measurement of how respondents value different attributes that make up a particular product, service, or program. Since any product, program or service can be broken down into distinct attributes or features, the extent to which each of these attributes are valued can be highly insightful for stakeholders.

SurveyCTO now makes it convenient and simple to conduct conjoint analysis on our platform with the addition of a conjoint analysis plug-in to our field plug-in catalog

Our presenter, Mofya Phiri, is a Research Advisor for Dobility’s Customer Success Team. He has over 8 years of experience in ICT4D in Malawi, Kenya, Tanzania, South Africa and Zambia applying ICT across various sectors. Today, Mofya supports users in learning to use SurveyCTO to its full potential. 

In this webinar, Mofya will take attendees on a deeper dive into conjoint analysis. He’ll explain how SurveyCTO’s conjoint analysis plug-in can be used to implement this sophisticated statistical technique across multiple use cases, and how to get started with this plug-in by deploying and building off of the conjoint analysis Workflow in the Hub, SurveyCTO’s data collection template gallery.

If you want to up your data collection game by learning how to use a new SurveyCTO plug-in for high-quality research, this webinar is for you! Already familiar with conjoint analysis through experience with other tools? This webinar will guide you in getting conjoint analysis up and running for your SurveyCTO-based projects.

What you’ll learn:

In this webinar, expert Mofya Phiri from SurveyCTO’s Customer Success team will cover:

Attendees will get the opportunity to interact with Mofya and other SurveyCTO team members during the live Q&A to learn more about conjoint analysis and the SurveyCTO field plug-in and Hub Workflow for this technique. If you work in market research, or have used conjoint analysis before on other platforms, this webinar will be especially relevant to your work. And if you’re looking for ways to make your data collection skills even better, this is one webinar you won’t want to miss.