Marta Costa

Marta Costa

Senior Product Specialist

Marta is a member of the Customer Success team for Dobility. She helps users working at NGOs, nonprofits, survey firms, universities and research institutes achieve their objectives using SurveyCTO, and works on new ways to help users get the most out of the platform.

Marta has worked in international development consultancy and research, supporting and coordinating impact evaluations, monitoring and evaluation projects, and data collection processes at the national level in areas such as education, energy access, and financial inclusion.

A laptop computer on a table.
Data Collection & Data Quality
Marta Costa

How to ensure data quality in field research

Simply put, data quality in field research is a measure of whether your collected data meets your research requirements. Quality field data should not have any errors, should represent respondents accurately, and should be free of any bias.

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An enumerator interviewing an individual
Data Collection & Data Quality
Marta Costa

What is primary data? And how do you collect it?

Primary data collection is the process of gathering data directly from a first-hand source. In other words, it’s data that’s collected by the organization that expects to use it. Methods include surveys, interviews, observation, and focus groups.

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