You are currently viewing Discover how to administer Implicit Association Tests (IAT) with SurveyCTO (live event)

Note: The live webinar has already occurred. You can watch the video recording here.

Implicit Association Tests (IAT) are common psychological assessment tools that allow researchers to discover and measure the extent of subconscious beliefs held by respondents by examining associations between different concepts. One well-known example of IAT is the Harvard Implicit Association Test, an initiative from Project Implicit. We are excited to share our new field plug-in that will enable you to easily design and conduct Implicit Association Tests using SurveyCTO.

In 2020, SurveyCTO introduced powerful field plug-in functionality, which allows you to heavily customize the appearance and behavior of fields in your forms to meet your exact needs. We have developed a growing catalog of field plug-ins that are available to all SurveyCTO users, and this IAT plug-in will be one of our latest additions. 

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What you’ll learn

In this webinar, we will introduce and illustrate SurveyCTO’s new IAT support in detail, including the following aspects:

  • Understanding the IAT field plug-in’s main components and parameters.
  • Implementing an IAT survey in SurveyCTO.
  • Customizing the IAT field plug-in according to your needs.

Attendees will learn how to get started with designing and conducting IAT surveys in SurveyCTO and leveraging our field plug-ins for other surveys. Our team will also discuss (and where possible, demonstrate) other points of interest during the Q&A portion of the webinar.

Lindo Simelane

Digital Analytics Associate

Lindo is a part of the marketing team at Dobility, the company that powers SurveyCTO. He is responsible for all aspects of data management and analytics for SurveyCTO’s website, social media, and other marketing efforts.

Lindo has a passion for research to inform policy in international development and economics. He has extensive experience in the ICT4D space that includes research work, and a background in international business and finance.