You are currently viewing Learn from IDinsight how to reduce phone survey bias through inclusion of female respondents
SurveyCTO Webinar:  How IDinsight reduced phone survey bias through inclusion of female respondents

Having adapted swiftly to phone surveying in 2020, the team at IDinsight have had a good deal of opportunity to reflect on the process, including concerns around bias. They found that in some survey populations, the level of mobile phone access women in households have is unequal to men, however, there are strategies teams can use to make phone surveys more inclusive and better cater to women.

Whether you’re specifically interested in surveying women over the phone, or want to minimize respondent gender bias, in this webinar you’ll learn to improve your phone survey practice. Gender bias in surveys isn’t a new subject, but having to navigate it over the phone is part of the many challenges we’re looking to address with collaborators in the Safe People + Data Initiative. IDinsight has a wide range of advice drawn from phone survey contexts such as India, Kenya, Uganda, and West Africa, much of which should be generalizable. 

Some of the topics we cover in this webinar include:

  • Phone ownership in low income households
  • How to secure the cooperation of male gatekeepers
  • How to protect privacy and maintain confidentiality of responses
  • How to ask sensitive questions
  • What are the types of questions that may not be appropriate to ask women
  • How does the gender of the interviewer affect consent rates
  • Adjusting the time of day of phone surveys to better reach women
  • Insights around qualitative data collection

Resources related to this webinar:

  1. Webinar presentation deck
  2. SurveyCTO CATI starter kit
  3. IDinsight blog post: Reflections on reaching women over the phone in rural India
  4. IDinsight blog post: I just called to say I want to interview you
  5. IDinsight on phone response rates

If you need help now, our support team is available 24×7. Go to the Support Center and click on the link to “Submit a support request.” No question is too small.

New to SurveyCTO? Sign up for a free trial today to explore the platform. During the 15-day trial, you’ll have access to the entire platform.

Lindo Simelane

Digital Analytics Associate

Lindo is a part of the marketing team at Dobility, the company that powers SurveyCTO. He is responsible for all aspects of data management and analytics for SurveyCTO’s website, social media, and other marketing efforts.

Lindo has a passion for research to inform policy in international development and economics. He has extensive experience in the ICT4D space that includes research work, and a background in international business and finance.